If you think your smartphone is a statement of your unique
individuality, you'd best hope it isn't running Android or iOS. Some 85%
of smartphones now either rock Google or Apple's mobile operating
systems.
According to tech analysis company IDC, this is a record new combined high for the two companies.
Unsurprisingly their dominance comes at the cost of two pioneers in
the smartphone world: Symbian and BlackBerry. Each now accounts for less
five percent of the global market.
"Android continues to fire on all cylinders," said Ramon Llamas, a
senior research analyst with IDC's Mobile Phone Technology and Trends
program. "The market was entreated to several flagship models from
Android's handset partners, prices were well within reach to meet
multiple budgetary needs, and the user experience from both Google and
its handset partners boosted Android telefonos moviles' utility far beyond simple telephony."
As we've previously noted, the manufacturer responsible for Android's
dominance of the smartphone is Samsung. According to IDC, the South
Korean giant sold 44% of all Android smartphones in the second quarter
of 2011, more or less as many as it died in the first quarter.
Apple meanwhile saw double-digit growth in the quarter, but even
drastically reduced prices on some its older model iPhones couldn't get
it above 16.9% of market share. Rumours that the iPhone 5 will is coming
in September won't have helped sales figures either. People are most
likely waiting to see whether the new device is worthwhile and if the
new launch will substantially knock down the cost of the 4S.
"The mobile OS market is now unquestionably a two-horse race due to the dominance of moviles android
and iOS," said Kevin Restivo, senior research analyst with IDC's
Worldwide Quarterly Mobile Phone Tracker. "With much of the world's
mobile phone user base still operating feature phones, the smartphone OS
market share battle is far from over. There is still room for some
mobile OS competitors to gain share, although such efforts will become
increasingly difficult as smartphone penetration increases."
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