2012年8月20日星期一

Developers should be cautious to take applications push mechanism

Provide a convenient channel for mobile operating platform notification system to the user control of the latest news in a timely manner, the majority of developers hope in this way to remind the user to open the application to get the new features, to avoid missing important messages. But the abuse of the notification system so that the endless push information to the user a great hardship, makes a lot of users complained about the developer of this behavior. The for moviles tactiles like android push mechanism, it is faced with such a situation.

Social networking applications, in addition to the notification system to push friends news, comment or private letter, almost no other options, but many users do not think this type of message is valuable. Users can not push through this form of actual news at the same time will be a corresponding increase in their knowledge or quality of life does not mean a new audience. Most users do not want to be frequent worthless information push bothered. Because the moviles libres baratos phones is the items of personal privacy, the user has the right to choose to use the software.
Social class applications push just one example, in addition, categories, including entertainment, media, publishing houses, retail and B2B applications are different levels of notification push system.
Above categories applications push the message valuable chance in the end there? Can not obscure the valuable messages in the user accepts push messages, you can use your fingers the number of over natural user willingness to take the initiative to view relative to lower frequency.Notification system problems facing not just the user will encounter in the course of the flood of news to push interference can also cause people confused message push mechanism. When users install the application, if rejected a proposal to open a push notification feature, then you will not be plagued by the problem, but the psychological message, most users will begin to accept the recommendations. Late if the application is often pushed to the user worthless news is bound to make developers lose trust that directly delete the application.
Good notification system developers is actually a very interesting study. Notification service provider Urban Airship statistics showed developers to make good use of notification system, users in the six months to download the retention of the application twice as compared to the general, while this retention will over time. changes increased accordingly. The data show, download the application, users have an excellent push mechanism utilization up to 67% during the first month, but after two to three months or even up to 74% and 81% utilization.
As each user's needs are different, which really captured the common user needs and points of interest is not an easy thing, and user acceptance message push should have more options, otherwise the developer will need to weigh abuse of the consequences of the push, after all, be deleted from the desktop application more convenient than in closed settings push sent.

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