Nokia on Wednesday launched a two equipped with Microsoft's latest
Windows Phone operating system Lumia smartphone. By these two products
failed to investors impressed, Nokia shares plunged 15.9% in the regular
trading of the New York Stock Exchange on the date of record the
largest single-day decline in nearly three months.
Nokia shares on Wednesday fell by 13% in the Helsinki Stock Exchange,
to close at 1.99 euros, a record single-day decline since June 14. "
From July 18 to August 27, investors look forward to the new Nokia Lumia
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listed to promote from the lowest point in 18 years, the company's
share price has risen 96%.Date of Nokia shares in NYSE regular trading
down $ 0.45, or 15.90%, to close at $ 2.38.Calculated in accordance with
the current share price, the Nokia market value has dropped to $ 8.83
billion.
Lags behind its competitors in the smartphone market, Nokia is counting
on the alliance with Microsoft, can help companies to improve mobile
phone sales and return to profitability.Nokia's current U.S. market as
users have to win the market, then accelerated development in the global
market. However, the market research firm CCS Insight analyst Geoff
Bravo (Geoff Blaber) The question is whether Nokia's new product has
made a huge breakthrough. He said, "Nokia is currently facing
challenges, how consumers look at Nokia's new product has a great
breakthrough in technology than the previous generation."
The world's three major rating companies this year, Nokia's credit
rating cut to junk. Nokia had already announced, will lay off more than 2
million people in the world, and the closure of some manufacturing and R
& D base, to accelerate the company to return to profitability.
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market share in the United States has reached its peak of 32%, but the
latest data of the market research firm Strategy Analytics shows that
the second quarter of this year, Nokia's share of the U.S. smartphone
market, leaving only about 2%. iPhone and powered by Google Android
mobile phone operating system accounted for about 90% share of the U.S.
smartphone market.
Elop said that Nokia will be out of the "transition" in the third
quarter. As consumers look forward to the new products to market, the
sales of the previous generation flagship smartphone Lumia 900 will
slow. But even Microsoft sees Windows Phone mobile phone shipments more
than doubled, and the data is still very small. In addition, the data
show a market research firm IDC, Windows Phone handsets in total global
shipments in the second quarter to 5.4 million, accounting for only 3.5%
share of the smartphone market.
Continue to change can save Nokia.
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