2012年7月24日星期二

How to save Nokia's decision-making errors

No doubt, Nokia is now facing a grim situation. The past two years to consumers launched several pretty good phone, but lost most of the country still in the smartphone market.Most people feel sorry, seems that no matter the company to take what measures are irretrievably lost market has been Apple and Samsung in turn suppressed. Some people think that Microsoft's acquisition of Nokia is the best way to save this company, but Microsoft seems to be no such intention.
With the loss of time, Samsung's acquisition of Nokia rumors is also missing. In fact, we often hear around man-made Nokia suggestions, to see Which of the following point of view to express your views.
Maintain the simplistic---Nokia CEO Stephen Elop, "cut the Gordian knot" of the company mess of systems and services to do a very good balance adjustment. After he took office continuously for the company to develop plans for the future, and gradually abandoned the MeeGo and Symbian systems (though this is also the most controversial), the center of gravity of the product being concentrated in the Windows Phone. Nokia's shipments of mobile phones(moviles baratos), 10 sets of 4 Lumia phone. Elop has been greatly simplified the company product range, but Twitter co-founder Jack Dorsey or Nokia products too much, should focus on three products like.
"Downsizing" Nokia is not an easy task, because it provide targeted products for different markets and areas. No one can determine which 3 should be further focused, and then to develop and grow.
Back on yesterday----Although Nokia's strategy is not perfect, but they at least help to find a balance in the hardware and software, but many people feel sorry for Nokia abandoned MeeGo system. Nokia former employee of Jussi Hurmola and the others founded a Jolla, Mobile, designed for consumers to create a full-featured MeeGo moviles con wifi baratos. As CEO Hurmola that the future will be added to the developer mode allows developers and high-end players to give full play to the performance of the MeeGo phone.
But they also face a fatal problem: the lack of application software of the phone system will not be welcomed by consumers. Microsoft, Google and Apple continue to go their own application of the ecological environment to invest a lot of money and manpower, as the funds limited Jolla What can style all their own to deal with it? Nokia decade billions of market capitalization, but he is more suitable than Jolla build MeeGo application of the ecological environment. Nokia Can mending their ways, to pick up the highly anticipated mobile phone system? Their products to diversify?
Do not forget to Saipan user there are many millions of future ability to continue to provide them with a system upgrade services? In fact, Saipan might no longer be qualified to be the high-end phone, but the low-end market is still right?
But it seems now, this road seems to dead end.
Steering the Android camp---Nokia executives said to have considered cooperation with Google, but considering most of Google's partners to build moviles android or moviles dual sim Android phones, and ultimately helpless abandon. But many people get confused with that explanation: Why do not cooperate with Google, Nokia Why do Microsoft's stooge?
Proved, including Nokia, Microsoft has never been fair to their partners. Microsoft put out all the OEM manufacturers a while Windows Phone 8 is not compatible with Nokia's existing Lumia phone also imply that Microsoft is also treated in a similar manner Nokia can be seen from the release of the micro Windows Surface plate. Until now, there are still many people suggest that Nokia take the Android route, many experts suggest that Android can save the precarious Nokia Empire, unfortunately, Nokia has not listen.
Get rid of Stephen Elop---Like many former employees of Nokia, the renowned mobile industry analyst Tomi Ahonen think that if Nokia choose the right path, the company is promising. He put the company in recent years, large-scale layoffs and loss of business due to the high-level changes.
Ahonen said in a Thursday blog post, "former Microsoft employees" caused the company's large-scale layoffs, and believe that revocation of his duties Nokia:
Elop took over Nokia's first quarter, Nokia's smartphone sales to 28.8 million units, the market share of 29%, then the sales volume is more than twice the size of Samsung's. 2010, shipments of the Nokia mobile phones is still an increase, even more than Apple's iPhone. Today, Nokia only sold 10.2 million smartphones market share fell to 6%.
In just over a year and a half years, Nokia has lost 80% of loyal customers. This is the worst record I have ever seen, and its CEO is the most garbage. They are the future of the MBA program compulsory case, we will study how to avoid Elop the wrong decision so that the company entered the plight of failure.
However, this is not the personal views of Ahonen. Lee Williams, Nokia's former executives the Elop management are very dissatisfied with his lack of a comprehensive plan. Apple and Hewlett-Packard, former executive Jean-Louis Gassée also doubt his ability:
"Smart phone manufacturing and production and supply chain management, his experience is basically a 0!
Maintain the status quo---Elop at least trying to do one thing: the Nokia back to the previous dominance. But it takes some time, and bear a lot of pain.
From last week's earnings, maybe you will feel little hope, and the fact that 4 million units of Lumia mobile phone shipments have exceeded expectations. With Apple's 35 million small, but the plight of the company gradually improved is beyond doubt. The entire mobile phone market is changing, low-end feature phone users to gradually shift to smart phones. Nokia is adjusting, 1-2 years is normal. Nokia restructuring or public comments on the Windows Phone are improving, we should analyze the problem from a holistic perspective.
My point is: get rid of Stephen Elop, the ability to take over the future of Nokia, Nokia lost market, but their brand is still in, if you find a breakthrough, Nokia still has a chance to pull out a victory.If you still Stephen Elop leadership of the future of Nokia, I think that this possibility is over.

 

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