The alarm of the smart phone industry

The glossy surface of the smart phone industry in recent years undercurrents. Too frequent replacement, resulting in an increasingly competitive mobile phone industry profits are decreasing. Feedback of information from Apple's financial statements.
In developed markets, every other person already owns a smartphone libres. In emerging markets, penetration rates are much lower, but cheaper teléfono movil that cost under $100 are squeezing profit margins.
That was not the case during the last recession, when Apple's iPhone and Google Inc's Android were still in their infancy. Smartphone demand remained strong even as sales of other electronics declined because consumers felt it was worthwhile to upgrade to a device with so much to more to give - touchscreens, email and full Web browsers.
In 2007, the first iphone launch, leading to a touch-screen update of the mobile phone industry boom.people are in far less of a hurry to upgrade their phones this time around, analysts said.Scraping war of the mobile phone industry to kick off.
Overall smartphone shipments rose 32 percent in the second quarter, their slowest pace since 2009's 16 percent increase, according to Strategy Analytics. The research firm forecast annual smartphone shipment growth would slow to 40 percent in 2012 from 68 percent in 2011 and ease further to 23 percent in 2013.
Analysts say demand from emerging markets will support moviles android shipments even if the global economy takes a turn for the worse, but a growing supply of lower price devices from vendors such as Huawei Technologies Co Ltd and ZTE Corp will pressure prices even if the economy improves.
"We're forecasting ASPs (average selling prices) to dip in 2013 and accelerate from there on," said Strategy Analytics analyst Neil Mawston. "If the economy continues to flat line or dip that will accelerate the move to lower cost models."
The popularity of Apple's iPhone and Samsung Electronics Co Ltd's Galaxy S will give these companies some pricing insulation, analysts said.
According to Gartner, about 35 percent of an estimated 1.9 billion smartphone android sold this year will be smartphones. Between 20 percent and 25 percent of people in the world already own smartphones, with the penetration rate rising to 50 percent to 55 percent in the United States.
The first wave is selling expensive models to affluent buyers. The second wave is selling lower cost models to less affluent buyers.
This is the current status of smart phones.we konw that's a single-plank bridge, but still Crowd in.