Nokia really has lost the market and never be able to turn around?
Recently, an article in-depth analysis of the Nokia the real situation,
and perhaps is not so bad we had imagined.
The Wall Street and the global share markets may have a different
story to tell, but Nokia and BlackBerry still rule the cellphone market.
If the Mobility 2012 survey by researchers World Wide Worx is anything
to go by, Nokia holds half the cellphone market share in South Africa
among 16-year-olds and older customers living in cities and towns. Also,
BlackBerry grew its share to 18 percent from 4 percent the previous
year.
Globally, Nokia held an estimated 37 percent of the smartphones baratos
market share last year, and in February, research firm Gartner
estimated its overall market share was 23 percent. However, the future
of any company or industry depends to a great extent on emerging and
developing markets. As per the IMF, seven of the top 10 fastest-growing
economies over the next five years will be from Africa. Africa is the
fastest-growing cellular region, expected to reach 735 million
subscribers by the end of the year. Nokia already has its hands on the
pulse of this emerging market. Its Symbian operating system is being
used for 70 percent of internet page views in Africa.
As for BlackBerry, although feature-conscious consumers have jumped over to the iPhone and moviles android,
cost-conscious consumers in emerging markets still value the
fixed-cost, unlimited data bundles and the BlackBerry Messenger service
that is offered by BlackBerry.However, from Wall Street’s view, the
current picture is not so pleasing for Nokia and BlackBerry. As per
earnings released last week, Samsung and Apple are doing exceptionally
well, with Samsung even recording a second-quarter profit growth of 48
percent in a year.
The two smartphone giants sold half of these top-end phones in the
first quarter, but managed to grab 90 percent of the profit. In the
second quarter, Samsung sold 50 million phones to Apple's 26 million,
said research firm IDC - or 32 percent and 16 percent of the smartphone
market, respectively. On the other hand, Nokia and Research In Motion
(RIM) have both experienced market share crash in the more developed
markets of North America and Europe.
Despite this not-so-comforting situation, Nokia and RIM seem to be
hopeful and in a position to play the brand equity card and capture a
major chunk of the market share in Africa. It is still to be seen
whether this is possible, but the economic growth in the next decade is
projected to come mostly from emerging markets and this is in favour of
both Nokia and BlackBerry.
As far as the Indian market is concerned, both Nokia and BlackBerry
enjoy a very good position among the various segments of cellphone
users. Apart from its smartphones, Nokia has been introducing quite a
few low budget phones(moviles dual sim)
in India with continued success. BlackBerry, too, has a very strong
presence here and has been launching various models to woo customers.
BlackBerry Curve 8520 and Dapeng T5000 was and continues to be quite a rage among Indian cellphone users who are smitten with its BBM service.
Nokia also has the Windows Phone 8 card up its sleeves. If the new
OS from Microsoft is able to spell success on Nokia phones, the North
American and European markets will see a totally rejuvenated Nokia,
ready to rewrite the figures for these developed markets.
This article may be some artificially maintain the Nokia share
price. No matter what, we still see the Nokia does not seem to be
completely defeated.
没有评论:
发表评论